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Advertising is also very expressive, letting the company dramatize its products through the artful use of print, sound and color. On the one hand, advertising can be used to build up a long-term image for a product and on the other, to trigger quick sales. Advertising can reach masses of geographically spread-out buyers at a low cost per exposure. However, advertising also has some shortcomings. Although it reaches many people quickly, it is impersonal and cannot be as persuasive as a company salespe... Xem thêm.
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1 · 11/05/20 04:15:18
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