A global brand often provides a country association for a brand which is very established in one country and for which the country association is part of the essence of the brand. For example, Levi is U.S. jeans, Chanel is a French perfume, Dewar’s is a Scotch whiskey, Kikorian is a Japanese soy sauce, and Bertolli is an Italian olive oil. In each case, the brand is established in the home country and the country itself is part of the essence of the brand. In such a context, a global brand will tend... A global brand often provides a country association for a brand which is very established in one country and for which the country association is part of the essence of the brand. For example, Levi is U.S. jeans, Chanel is a French perfume, Dewar’s is a Scotch whiskey, Kikorian is a Japanese soy sauce, and Bertolli is an Italian olive oil. In each case, the brand is established in the home country and the country itself is part of the essence of the brand. In such a context, a global brand will tend to be worthwhile.Với ngữ cảnh như trên thì từ association dịch như thế nào vậy mấy anh/chị?
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26/10/15 04:25:30A global brand often provides a country association for a brand which is very established in one country and for which the country association is part of the essence of the brand. For example, Levi is U.S. jeans, Chanel is a French perfume, Dewar’s is a Scotch whiskey, Kikorian is a Japanese soy sauce, and Bertolli is an Italian olive oil. In each case, the brand is established in the home country and the country itself is part of the essence of the brand. In such a context, a global brand will tend... Xem thêm.
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